Claude & AI Workflows

Claude for Creators

A working creator's guide to Claude: the prompts, workflows, and guardrails we use at 100Media to turn one idea into a week of content without losing your voice.

What’s inside

  • Why most creators use AI wrong — and the one mental model that fixes it
  • The idea-to-outline workflow: from a single hook to a full content brief
  • Repurposing without the robot voice: keeping your tone across formats
  • Research and fact-checking passes that keep you credible
  • Building a reusable prompt library so you stop starting from scratch
  • Guardrails: what to never hand to a model, and why

From the team behind 100Media, a content-infrastructure company that has run creator channels past a billion views.