In a gaming video
The product becomes a power-up, a tool, a prop in the run.
Creator Marketing
100Media Brand Partnerships
Your brand,inside thestory fansnever forget.
We don't bolt logos onto B-roll. We work with our creator roster to integrate your product as an actual asset in the universe the fans already live in. A prop in a real-life shoot, a power-up in a gaming creator's run, a character in the lore. Part of the experience, not a break from it.
SCENETAKEROLL
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Built into contentNot product placement. An experience the audience remembers●Not product placement. An experience the audience remembers●Not product placement. An experience the audience remembers●Not product placement. An experience the audience remembers●
12+
Fortune 500 brands
01
$50M+
In partnerships run
02
100B+
Views served
03
(02) THE TRAP
Mentions are commodity.
Creator-audience trust is the most valuable real estate in media. Most sponsorships burn it instead of building it.
- A 30-second ad read is a break, not a beat. Audiences tune out.
- Logo placements and intro cards get skipped — literally. Retention falls off precisely at the sponsor moment.
- When a brand shows up only to pitch, the audience registers it as a cash-cow relationship. Even the creator starts to feel it.
- The brand disappears the moment the video ends. No memory hook, no identity resonance, no conversion beyond the last-click.
The market treats sponsorships as ad inventory. That’s the mistake.
(03) THE UNLOCK
Make the brand a beat, not a break.
Instead of a single ad spot, the product shows up as a story beat — distributed across the shape of the video, baked into moments the audience was already going to love. Not an interruption. A component of the experience.
In a real-life video
It’s the thing that got used. A beat in the story.
In a series
It’s a recurring character — lore, not an ad.
For bigger budgets
Custom props, in-game assets, set pieces — built on-brief by our production studio and game studio.
The audience should walk away with a story about the brand, not a memory of being sold to.
(04) A SIGNAL CASE
Fans still tell the pizza story.
Airrack · World’s biggest pizza topper
An experience fans lived. Not a spot they sat through.
We built the world’s biggest pizza topper with Airrack — a moment the audience didn’t just watch, they felt like they were part of. Fans still talk about it. They have a story about the brand, not a memory of an ad break.
That’s the bar. Every partnership ships as a moment fans remember the brand for, not despite.
(05) HOW WE WORK
Four beats. Every partnership rides all of them.
●BEAT / 01
01
Native integration.
Your product becomes a story beat. In a gaming video it gets used. In a real-life video it gets lived with. Not an ad read, not an intro card, not a watermark. A moment.
●BEAT / 02
02
Custom builds.
Bigger budget means we build for you. Custom props, custom in-game assets, custom set pieces, custom characters. Our production studio and game studio build the thing on-brief, to spec, to world-canon.
●BEAT / 03
03
Creator-matched.
We cast from our roster and network based on audience fit, tone, and the arc your brand needs. Not a spray across everyone with a following. A deliberate pairing.
●BEAT / 04
04
Scaled to budget.
Smaller deal, a focused integration across a planned series. Bigger deal, a multi-creator, multi-platform campaign with custom builds, original content, and our Data division tracking every view through to the outcome.
THE NEXT STEP
Ready when you are. Pick a time.
30 minutes. Tell us what you are building. We will tell you whether we can help.